"Nissha IMD" has been adopted in the new model "BLADE"

February 2, 2010

Nissha Printing Co.,Ltd.

"Nissha IMD" has been adopted by Toyota Motor Corporation (Head Office: Nagoya City, Aichi prefecture, Japan) for the internal components in its new model BLADE made minor changes to and launched in December 2009.

The abstract nature of the fine, gradated pattern produces a car interior imbued with a sporty feel.

The gear shift bezel and cup holder cover for which Nissha IMD was adopted.

The gradated abstract pattern

Cup holder cover

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- "Nissha" is a generic name of Nissha Co., Ltd. and "Nissha Group" is a Nissha Co., Ltd. and its group companies.

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